From origin to cup
The complete journey from coffee origin and processing to roasting, grinding, extraction, and service.
English Wizards presents
Coffee Decoded
Will Return.
The English-language coffee tasting experience for people who want to taste with more confidence.
Missed Edition One? Join the priority list and be first to hear when the next edition is released.
Coffee tasting experience
Entirely in English
Next edition coming soon
Priority accessRegister your interest now and get first notice when tickets are released.
Join the priority listTwo quick questions: your email and city.
Watch the film
Coffee Decoded,
in motion.
See the tasting experience, the people behind it and the kind of curiosity the next edition is built for.
The Challenge
Coffee culture has plenty of expensive coffee. But price, latte art, and attractive branding do not prove that a cup is good.
Coffee Decoded gives you the sensory language, scientific understanding, and professional standards to judge for yourself. You will learn why coffee tastes the way it does, how preparation changes it, and how to recognise when a café is, or is not, delivering the quality its prices suggest.
The experience
Four methods.
Four profiles.
One reveal.
Robert will prepare four hot coffees using espresso, V60, drip, and French press. You will taste every cup with a guided sensory wheel, compare aroma, acidity, sweetness, bitterness, body, and finish, and describe what changes.
The final reveal connects the entire experience and makes the lesson stick.
This is not a hands-on brewing class. Every coffee is prepared for you so your attention stays on calibration, comparison, and understanding.
Taste first. Discover the secret after.
Espresso
V60
Drip
Frenchpress
Your trainer
Robert Ludwig
Internationally trained Australian barista • former café owner • coffee and hospitality entrepreneur
Robert trained through Gloria Jean's international coffee system, implemented across more than 50 countries. His former Gloria Jean's café in Emerald, Australia ranked in Australia's top 10 among more than 300 stores.
Robert translates professional coffee training into practical skills you can use every time you order, taste, prepare, recommend, or buy coffee.
What You Will Learn
Six practical takeaways from origin to extraction.
Taste with precision
How to describe aroma, acidity, sweetness, bitterness, body, and finish.
Variables that matter
How grind, pressure, temperature, contact time, and filtration change a cup.
Price vs quality
What genuinely separates a good coffee from an expensive one.
Spot careless prep
How to recognise common signs of careless preparation and unprofessional service.
Buy with confidence
How to make future coffee purchases with confidence.
Everything Included
- Four guided tasting samples
- A branded Coffee Decoded Sensory Wheel to use and keep
- One full-sized hot or cold coffee or tea after the training
- Snacks and sweets during the coffee-infused social
- Three transferable Buy One, Get One Free cards for any hot or cold coffee or tea, valid for 30 days; milk alternatives included
The experience changes how you understand coffee, and the included extras made Edition One even more valuable.
The Next
Edition
We are planning the next Coffee Decoded experience.
Join the priority list now. You will be the first to hear the date, venue and ticket release details.
Who
Should
Attend
Coffee enthusiasts are at the heart of Coffee Decoded. Baristas, servers, café owners, managers, and other hospitality workers are strongly encouraged to take the training seriously: it will level up how you evaluate, describe, and serve coffee.
No previous coffee training is required. The experience is entirely in English. Coffee served during the tasting is caffeinated; decaf is not available.
Be First In Line
Tell us where you are and we will let you know before the next Coffee Decoded tickets go public.
Priority access for the next edition
No long questionnaire. Just your email and city.
Stay
In The
Loop
Future-edition details will be announced to the priority list first.
Joining the list does not reserve a ticket. It simply means you will hear first when the next Coffee Decoded opens.
Be first to know.
Be first to taste.
Join the Coffee Decoded priority list for early access to the next edition.
Join the priority list